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仿皮軟體家具日漸走俏

作者:文/LARRY THOMAS 編輯:藍山日期:16.03.08

 

Manwah USA 出品的這款活動組合沙發采用了一種名為Bolero的全新仿皮面料,在今年的春季高點展上受到了經銷商的廣泛追捧。

 

    近年來,仿皮面料正日益成為促銷價位與中等價位軟體家具所熱衷采用的外包材料,而隨著飾面技術的進步以及耐用性、抗污性等性能的不斷完善,該類面料的市場份額還在穩步擴大。

      

    在大部分情況下,軟體家具制造商都會將自己的仿皮面料產品設定在比入門級真皮產品低一檔的價位上,這讓酷似真皮的仿皮家具產品與其他布料產品相比頗具有競爭力。

       這一點在4月的高點展上體現的淋漓盡致。在此次展會上,有至少三款用于家用家具的全新仿皮材料高調亮相,另有數款現有仿皮面料也得到了大力展銷。

       有軟體家具制造商表示,盡管銷售人員和消費者往往會迷惑于仿皮(實為聚酯涂層面料)與真皮之間的區別,但將仿皮定位為布料應該可以消除相關誤會。

       “人們應了解仿皮并不是皮,盡管它看起來、摸起來都和真皮差不多。”Man Wah USA公司總裁Guy Ray 指出。該公司在春季的高點展上發布了一款名為Bolero的仿皮面料。

       Ray介紹,Bolero面料在中國的一家工廠(他拒絕透露名稱)生產,質地柔軟,色調深沉,在展會上一亮相就受到了大力追捧。

       “我們的客戶可謂趨之若鶩,”Ray說,“我們現在有11款顏色的Bolero面料正準備投入生產,以確保在秋天銷售季到來之前能按時發貨。”

       他相信Bolero將會從Leath-Aire仿皮面料的巨大成功中“借到東風”。Leath-AireMan Wah 于四年前推出的一款仿皮面料,是該公司獨家開發的“透氣型”聚氨酯仿皮系列面料中的首款產品。Bolero所代表的就正是該系列面料的新一代升級版,在貼近真皮方面又更進了一步。

       此外,為了打消消費者對于該面料耐用性的疑慮,Man Wah還決定為所有的Bolero面料外罩提供三年的保修。

       據悉,該公司采用Bolero面料外罩的活動沙發將定為799美元起售。Ray稱這將有助于讓零售商獲取全額利潤。

       “這款面料十分超值,能為我們的零售商帶來非常好的利潤機會。”他指出。

       Mitchell Group推出的兩款仿皮面料同樣在春季高點展上出盡了風頭,分別是抗污性能出眾的入門級仿皮面料Sta-Kleen,以及一款相對高端的仿皮面料Nu-Leather

       其中Nu-Leather面料被獨家使用在了升降休閑制造商Mega Motion的新品上,而Sta-Kleen則在Klaussner公司的展廳里完成了“首秀”,密集亮相于該公司的新款軟體家具上。

       Klaussner活動家具業務經理Bobby Jones程經銷商對Sta-Kleen仿皮面料的易清潔特性尤為青睞,并特別指出該面料的抗污性深植于面料本身的內在特制,而非外部噴涂處理的結果。

       圓珠筆、記號筆等留下的干污漬用干凈的布稍加擦拭就可除去,而所謂的“濕性污漬”,如番茄醬、芥末、乳液、霜膏等,也只需使用海綿與適量肥皂水就可消除。

       JonesSta-Kleen面料在Klaussner的多款活動沙發和休閑椅上均有采用,其中采用該面料的休閑椅將從599美元起售。

       Mega Motion母公司Pride Mobility的新業務開發總監Dennis Valkanoff介紹,該公司推出的一款采用Nu-Leather面料的電動升降休閑椅在高點展上大獲成功,盡管其零售價高達1299美元,屬于Mega Motion升降椅產品線中的偏高端產品。

       “這款椅子很受歡迎,”Valkanoff表示,“它擁有清爽的造型線條,剪裁也很棒。”

       他還指出,Nu-Leather仿皮面料除了帶有和Sta-Kleen一樣的抗污性能外,還具有抗菌性與防霉性。

       “這款Nu-Leather椅觸感柔軟舒適,帶有消費者想要的一切性能,此外它還能有效防潮。”

       活動軟體家具制造商Franklin近期也推出了相關新品,均采用了一種名為Ford的仿皮面料。據該公司產品營銷與開發副總裁Chuck Tidwell介紹,該面料的聚氨酯表層下帶有厚實的襯層,營造出一種類似厚皮革的質感效果。

Franklin公司推出的這套熱銷組合沙發尺寸寬綽,厚實舒適,并特別采用了一種名為Ford的仿皮面料。

    Tidwell稱這款面料早在2014年就已發布,這讓該公司得以借助該面料先前的成功勢頭在四月高點展上進一步擴大聲勢。

    “當時都賣瘋了,”他介紹說,“(因為)它給人一種十分逼真的真皮的感覺。”

    還有兩款仿皮面料也在高點春季展上備受矚目,那就是Leather GelLeather Rich,兩者均采用了再生皮原料,其中Leather Gel在美國境內的經銷由King Textiles公司負責,Leather Rich的經銷則由Culp公司負責。

       Leather Rich曾在FlexsteelSouthern Motion等公司的高點展廳中得到了密集展示。Culp公司也在春季高點展上向軟體家具制造商與零售商大力推銷了該面料。

       Culp2014年注冊了Leather Rich的商標,正在將其定位為一種“全新等級的皮革材料”。據介紹,該產品由52%的皮革與48%的聚酯及聚氨酯構成,可使用溫水清潔。

 

 

來自Flexsteel的這款South Street固定沙發采用了Leather Rich仿皮面料,造型設計上隱隱帶有20世紀中葉現代風格的烙印。

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